PRACTICAL AI
Is AI overhyped or is it a step change to the way we do business and live our lives?Â
AI is everywhere but for most small and medium businesses the real question isn’t “what is AI?”, it’s what’s actually useful, safe, and worth doing next.
This practical session cuts through the hype to show where AI is already creating real value for SMEs today and where it’s still immature, risky, or simply not needed yet.
We’ll focus on augmentation over automation (humans + AI), and the habits, workflows and guardrails that make AI genuinely helpful in day-to-day business.
Attendees will leave with:
· A clear view of what AI can and can’t do reliably right now (and why).Â
· A short list of high-impact SME use cases across marketing, operations, customer service and admin (with examples).
· A simple framework to choose the right AI opportunities (based on data, risk, and effort).
· Practical leave behinds and a “next 7 days” action plan to start applying AI immediately.
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MATT COWDELL - ARTHUR STREET DIGITAL
Matt has been working at the intersection of marketing, technology and innovation for more than a decade. Early on, he was building machine learning tools with Python, long before AI became part of everyday business conversation.
Today, he helps organisations and teams understand, adopt and apply AI in practical ways through workshops, mentoring and solution design. With a background spanning digital strategy, lead generation and business growth, Matt brings both technical curiosity and commercial clarity to the way AI is introduced, understood and used.
| Ticket Type | Price | |
|---|---|---|
| Non-Member Non-Member | $30.00 | |
| CT Member - Category 1 CT Member - Category 1 Commerce Torquay Business Category 1 Membership Required* Log in | $0.00 | Membership Required |
| CT Member - Category 2 CT Member - Category 2 Commerce Torquay Business Category 2 Membership Required* Log in | $0.00 | Membership Required |
| CT Business Membership (pre 2026 renewal) CT Business Membership (pre 2026 renewal) Commerce Torquay Business Membership Membership Required* Log in | $0.00 | Membership Required |
| CT Member - Life Member CT Member - Life Member Commerce Torquay Life Member Membership Required* Log in | $0.00 | Membership Required |
TORQUAY, Victoria, Australia
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